Simon Chen

Senior LED Supply Chain Expert & Export Specialist

Shenzhen Kingseng Import & Export Co., Ltd. | simon@ksimpexp.com | +86 134-1189-3386

About Simon

Simon Chen has spent over 8 years in the LED lighting export industry, managing the full supply chain from Shenzhen’s manufacturing ecosystem to B2B buyers across North America, Europe, the Middle East, and Oceania. As Kingseng’s lead for international client relations and product compliance, Simon bridges the gap between overseas procurement requirements and Chinese manufacturing capabilities — ensuring every shipment meets the exact certification, quality, and timeline expectations of importers, distributors, and project contractors.

Core Expertise

  • LED Lighting Product Compliance: Deep knowledge of ETL (UL 1598 / UL 8750), CE, RoHS, FCC, and ISO 9001:2015 certification requirements for North American and European markets.
  • OEM/ODM Project Management: From custom finish matching and private labeling to bespoke packaging design — managing 200+ MOQ custom projects from initial spec to container loading.
  • Supply Chain Optimization: Coordinating Shenzhen-based component sourcing, PCB assembly, die-casting, and final QC inspection to deliver consistent <0.25% defect rates across 500,000+ annual unit production.
  • Technical Lighting Design: Advising on LED color temperature selection (2700K–6500K), CRI requirements, dimming protocol compatibility (0-10V, TRIAC, DALI), and fixture IP ratings for residential, commercial, and hospitality projects.
  • International Logistics & Trade: Managing sea freight (18–25 day transit), air freight (5–7 day), and express sample shipping (FedEx/DHL/UPS 7–15 day) — including U.S. Section 301 tariff classification and customs documentation.

Industry Background

Simon began his career on the factory floor of a Shenzhen LED assembly line, learning PCB soldering, driver testing, and quality inspection firsthand. Within three years, he had transitioned to international sales and project management, handling accounts for lighting distributors in the United States, United Kingdom, Germany, Australia, and the UAE. His hands-on manufacturing background gives him a rare advantage: when an overseas buyer asks whether a custom pendant can be produced with a specific CRI, IP rating, or finish, Simon can answer from direct production experience — not just a catalog.

Today, Simon leads Kingseng’s product compliance, export documentation, and key account management teams. He has personally overseen the certification and shipment of over 2 million LED lighting units to more than 30 countries, including custom hotel projects, retail chain rollouts, and residential development lighting packages.

Articles & Guides by Simon

Simon authors Kingseng’s LED Knowledge Hub — a growing library of B2B procurement guides, technical lighting resources, and room-by-room installation guides designed to help importers, distributors, architects, and homeowners make informed lighting decisions:

Connect with Simon

For OEM/ODM inquiries, custom lighting project consultation, or bulk order pricing, contact Simon directly at simon@ksimpexp.com.

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